The Blueprint for Success: Six Core Values to Live and Lead By

Welcome to the ultimate guide on how to grow, lead, and create impact in every area of your life. This is not your ordinary “here’s a list of values” blog—it’s a punchy, actionable breakdown of the six core principles that can supercharge your personal and professional success. Russell Brunson shared these insights on his podcast, where he dives into the core values that have shaped his journey and can transform yours, too.

Get ready for a ride packed with stories, laughter, and the occasional gut-punch of truth as we uncover how to live by values that truly matter.

Value #1: Growth Through Contribution

Let’s start with a fundamental truth: growth doesn’t happen in isolation. You can learn, hustle, and achieve all you want, but at some point, you’ll hit a growth ceiling. That’s where contribution comes in.

A quick story from Russell Brunson: Back in high school, he was laser-focused on wrestling. Winning, training, improving—it was all about him. But then his coach roped him into teaching kids at a camp (and yes, he was bribed with $100 a day). What he didn’t expect was how much he would grow while coaching. Breaking down techniques for others made him see things he hadn’t noticed before.

Lesson? When you contribute to others, you break past your own limits. It’s like a cheat code for leveling up.

Value #2: Always Overdeliver

Here’s the golden question: How do you stand out in a world where everyone’s vying for attention? You overdeliver, every time.

Think of it this way—every interaction is an opportunity to leave people saying, “Whoa, that was incredible!” Whether you’re working with clients, chatting with colleagues, or supporting your friends, go above and beyond.

Overdelivering doesn’t mean exhausting yourself. It’s about small, intentional actions that add massive value. Answer a question thoroughly, surprise someone with a thoughtful gesture, or add a cherry on top of your work. People remember those who do more than expected.

Value #3: Funnel Hack First

Creativity is awesome, but building on what already works? That’s genius. Enter funnel hacking—an approach where you study proven methods, extract what works, and then remix it with your magic.

One of Russell’s partners is a pro at this. When creating sales videos, he doesn’t just wing it. He watches dozens of trailers, soaking up ideas and seeing what clicks. Then, with his newfound inspiration, he creates something extraordinary.

Whether you’re building funnels, writing an email, or working on a project, start by learning from the best. Why reinvent the wheel when you can fast-track your success?

Value #4: Extreme Ownership

Let’s get uncomfortable for a second: If something’s wrong in your life, business, or relationships, it’s probably your fault. Now, before you grab the pitchfork, hear me out.

Extreme ownership is about taking complete responsibility. Product launch failed? Instead of blaming the team, ask, “What could I have done differently?” Marriage in a slump? Reflect, “How can I show up better?”

Here’s why this mindset is freeing: If it’s your fault, you can fix it. Blaming others keeps you stuck, but owning your mistakes opens the door to growth and solutions.

Value #5: The Golden Rule

Ah, the Golden Rule—Do unto others as you would have them do unto you. It sounds simple, but its power is extraordinary.

Imagine responding to a customer’s support ticket. Would you want a rushed, unhelpful reply? Of course not. So, take a moment, put yourself in their shoes, and treat them the way you’d want to be treated.

The Golden Rule isn’t just for customers—it applies to every interaction. Think about how you’d want to be treated by friends, colleagues, and even strangers, and let that guide your actions. Fun fact: This principle appears in nearly every major religion, from Buddhism to Islam. It’s universal for a reason.

Value #6: Work Until Proud

Finally, let’s talk about pride in your work. And no, I’m not talking about the “Look how great I am!” kind of pride. I’m talking about the feeling you get when you know you’ve given it your all.

Here’s a childhood lesson from Russell Brunson: His dad once asked him to clean the car. Eager to get back to playing basketball, he half-heartedly vacuumed and called it “done.” But when he told his dad he was finished, he asked, “Are you proud of it?” Uh-oh. Back to work he went.

After several rounds of cleaning and his dad asking the same question, he finally got it. The job’s not done until you’re proud of it. That standard has stuck with him ever since.

Whether you’re writing an email, designing a project, or doing something as simple as tidying up, work until you can step back and say, “Yeah, I’m proud of that.”

How Core Values Transform Everything

These six values—Growth Through Contribution, Always Overdeliver, Funnel Hack First, Extreme Ownership, The Golden Rule, and Work Until Proud—are more than just nice ideas. They’re a playbook for how to live, lead, and succeed.

In business, these values build trust, loyalty, and excellence. In life, they create stronger relationships and personal fulfillment. When you hold yourself to a higher standard, you naturally inspire others to rise with you.

Set the Standard and Lead the Way

Now it’s your turn. What values will you commit to living by? Whether you’re leading a team, building a business, or simply navigating life, these principles can be your compass.

And if you’re ready to take it a step further, let me introduce you to Russell Brunson’s Secrets of Success program. It’s a blueprint for mastering these values and turning them into action. Imagine the impact you could make by living and leading with purpose—sounds amazing, right?

Click the button below to learn more and start your journey today. Let’s make this extraordinary together.