The 1357 Plan: A Lost Success Ritual That’s Finally Been Unleashed

Let me put you on game real quick.

Russell Brunson—bestselling author, entrepreneur, and founder of Secrets of Success—just pulled something wild out of the archives. While working with the Napoleon Hill Foundation, he uncovered a never-before-seen personal achievement system created by Napoleon Hill and W. Clement Stone. It’s called the 1357 Plan for Personal Achievement, and it’s been locked away for decades.

Now it’s out. And it’s powerful.

This isn’t another recycled morning routine. It’s a strategic, compact system designed to help you lock in your goals, build habits that actually stick, and train your mindset for long-term success. All in just 13 minutes and 57 seconds a day.

“When I found this, I couldn’t believe it had been hidden for so long,” Brunson said. “This is such a powerful ritual backed by the minds that built generations of success.”

Let that sink in.

What Makes the 1357 Plan Different?

Most people are drowning in distractions. They’ve got ambition but no system. The 1357 Plan flips that. It’s built for people who want to grow without getting buried under life.

Here’s what it’s not:

• It’s not a 3-hour morning routine.
• It’s not a bloated to-do list.
• It’s not another motivational hype session.

Here’s what it is:

• A daily rhythm that fits into your life.
• A mindset upgrade that compounds over time.
• A proven system that delivers clarity, focus, and execution.

Brunson said it best: “Everyone says they want to read more, be more, grow more. But they’re buried under life. The 1357 Plan solves that. It fits into your life, rather than taking it over.”

What You Get When You Join the 1357 Club

To celebrate the launch, Brunson is offering a 14-day free trial of the 1357 Club Mastermind. You’ll get:

• Access to the full mastermind experience
• A physical 1357 Journal shipped to your door (just cover shipping)
• A copy of Think and Grow Rich—the timeless blueprint for success

Inside the mastermind, you’ll:

• Master the 1357 Plan through guided daily practice
• Connect with other high-achievers who are serious about growth
• Track your progress and build momentum over 90 days
• Tap into timeless wisdom reframed for today’s fast-paced grind

How the 1357 Method Works

This ain’t theory. It’s a daily ritual that rewires your brain for success. Here’s the exact flow:

1. Set a timer for 13 minutes and 57 seconds
2. Read any personal development book
3. Stop immediately when the timer goes off—even mid-sentence
4. Fill out these four journal prompts to lock in the transformation:
   • RECOGNIZE: What key principle, idea, or technique stood out today?
   • RELATE: What does it mean to you personally or professionally?
   • RESPOND: What action will you take based on what you learned?
   • REINFORCE: How will you stay consistent and build momentum?

Stopping mid-sentence creates what psychologists call an “open loop.” Your brain hates unfinished business, so it keeps working on that idea all day long. That’s how you stack wins—one focused morning at a time.

Why You Need to Tap In Now

Let’s be real. Most people say they want change. Few actually move on it. The 1357 Plan is your shortcut to clarity, focus, and execution—without the overwhelm.

You’re not just getting a journal. You’re getting a system. A community. A blueprint that’s been buried for decades and now revived to help you win.

Here’s what’s waiting for you:

• 14-day free trial
• Free journal and Think and Grow Rich
• A proven daily system that fits your life
• No fluff. Just results.

If you’re tired of spinning your wheels and ready to move with purpose, click the button below and lock in your spot. The 1357 Club is built for people who want to win—and it’s waiting for you.

Click below to start your 14-day free trial and claim your journal. Let’s build. Let’s grow. Let’s dominate.