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- Book We’re Reading: Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne
- Time Spent: 13 minutes and 57 seconds
- Pages Covered: 148–176
- Focus: Identifying and pursuing the right non‑customers
- Series Note: This is for the faith‑driven entrepreneur who’s tired of chasing the wrong crowd and ready to fish where the fish actually are.
Real Talk: You Can’t Convince the Wrong People to Care
Here’s the hard truth — some people will never want what you’re offering, no matter how good it is. You could polish it, discount it, wrap it in gold foil, and they still won’t bite. Why? Because it’s not for them.
In Blue Ocean Strategy, this is about tiering your non‑customers — figuring out which ones are almost ready for what you do, and which ones are so far outside your lane that chasing them is a waste of time and energy.
For the Christian entrepreneur, this is also about stewardship. God didn’t call you to spend your life convincing people to value what He told you to build. He called you to serve the ones who are already being drawn to it.
When you keep trying to sell the boat to people who don’t like water, you burn out. You start doubting your calling. You waste resources that could be feeding the people who are actually hungry for what you have.
1357 Reflection (Faith + Strategy)
Recognize I’ve been guilty of chasing people who were never my audience.
Relate Even Jesus told His disciples to shake the dust off their feet when a town wouldn’t receive them.
Assimilate I’m committed to identifying the people who are already leaning in — and pouring my best into them.
Action Today, I’m asking: “Am I spending more time convincing the wrong people than serving the right ones?”
Scripture Tie‑In
“Do not give dogs what is holy; and do not throw your pearls before pigs, lest they trample them underfoot and turn to attack you.” — Matthew 7:6
Your gift is precious. Don’t waste it where it won’t be valued.
Final Word
This isn’t about arrogance — it’s about alignment. When you stop chasing the wrong people, you free yourself to serve the right ones with excellence and joy.
Signature Stamp
Right People. Right Time. Right Results. We don’t just sell. We serve the ones who are ready.
The Builder’s Bundle (Your Strategic Upgrade)
If you’re ready to stop selling the boat to people who don’t like water, here’s your next move:
Say “maybe” to a 14‑day trial of the 1357 Club and unlock:
- A hardcover copy of the 1357 Plan for Personal Achievement journal — FREE, just cover shipping & handling
- A digital copy of Think & Grow Rich — the classic that laid the foundation
- Daily mastermind access with other growth‑minded believers — because iron sharpens iron
This isn’t just a resource. It’s a reset. Push the button below and let’s build what actually matters.
Closing Charge
You’ve read the page. You’ve felt the shift. Now it’s time to stop convincing and start connecting.